Presentation Tips

Entrepreneur Presentation Tips

Pitching investors is very different than selling to customers. Often great ideas and businesses don’t get funded simply because their presentations are weak or incomplete.

Companies that apply to Keiretsu Forum are typically in their mid to late seed, A or B rounds. They usually have accomplished a meaningful funding round from their own funds, government grants and/or family and friends before they reach us.

The below listed criteria are frequently asked questions by the Keiretsu Forum Central Canada Screening Committee, which is comprised of Keiretsu Forum members. Companies are evaluated based on a number of criteria including, but not limited to:


Company Strategy

  • Significant problem the company addresses
  • Proposed solution and competitive advantages

Market Opportunity

  • Market definition
  • Market size
  • Market growth rate
  • Significant competitors
  • Domestic or International

Marketing & Sales

  • Effectively communicate its message
  • Distinguish itself from the competition
  • Sales traction to date
  • Go to market strategy


  • Level of technology risk
  • Time to prototypes
  • Time to first ship

Intellectual Property

  • Number of patents granted
  • Number of patents applied for
  • Scope and strength of patents
  • Licenses owned

Company Financial Status

  • Current burn rate
  • Cash horizon
  • Revenue and business model
  • Quarters to breakeven
  • Future funding requirements


  • Specific experience
  • Overall experience
  • Completeness of team (management, board & advisors)

Capital Structure

  • Amount and type of investment
  • Venture or institutional investors
  • Date of last round
  • Price of last round
  • Loans outstanding

Exit/Liquidity Event

  • When and How
  • Industry comparables

Proposed Deal

  • Amount requested
  • Pre-investment valuation
  • Post-investment valuation
  • Use of funds
  • Status of term sheets and deal documents


Need Help with Your Pitch?

Keiretsu Academy has developed a comprehensive Angel Investment Simulator program to help entrepreneurs communicate the right message the first time around to investors. You only get one chance make a good impression so make it count! The Academy focuses on:

  • Understanding the key elements of a “perfect pitch”
  • Solidifying your intellectual property strategy
  • Clearly defining your addressable market
  • Making your sales and financial projections more credible
  • Avoiding the pitfalls of your corporate structure that hurt your funding chances
  • Learning how to value early stage companies
  • Uncovering different funding sources
  • Demystifying term sheets and financing terms
  • Preparing yourself for the Due Diligence process
  • Practicing your pitch in front of angel investors to receive valuable coaching and recommendations

To find out more about the Keiretsu Academy click here.

  • Keiretsu Academy North